Coca-Cola Case Study

Question 1

How much plastic packaging does Coca-Cola produce per year?

Answer 1

3 million tonnes

Question 2

Positive social effects of Coca-Cola

Answer 2

• Training and education programmes
• Global commitment to enable empowerment of 5 million entrepreneurs by 2020
• Coca-Cola foundation awards grants to companies throughout the world
• Massive employment opportunities both directly/indirectly in related industries

Question 3

Positive economic effects of Coca-Cola

Answer 3

• Franchise operation means that many local bottlers profit from sale; this supports the local economy directly/indirectly
• Investment in new plants in expanding markets such as Asia/North Africa
• Investment in new markets drives economic growth (US$2 billion investment in India since 2011)

Question 4

Positive environmental effects of Coca-Cola

Answer 4

• Uses marketing networks to increase awareness of recycling and distribution networks for disaster relief
• Initiates sustainable agricultural schemes e.g. constructing rainwater harvesting system at tea suppliers in China
• Replenishes the water it uses e.g. by funding local projects to protect watersheds