What are Ethics
Deciding what is “right and “wrong”.
Sometimes it is easy to decide, sometimes not.
Why Ethics are Necessary in Business
Employee commitment
Investor confidence
Customer satisfaction
Profits
Approaches to solve Ethical Issues:
TUCKER’S MODEL:
Tucker provides a 5-question model against which ethical decisions can be tested.
1. Is it Profitable (i.e. it should increase revenue or decrease cost because company is owned
by shareholders and exists because of them).
2. Is it Fair (i.e. it should consider all stakeholders, not just shareholders)
3. Is it Legal (i.e. it should not violate any law or regulations)
4. Is it Right (is it morally good to do this)
5. Is it Sustainable (i.e. it should be environment friendly).
THE AMERICAN ACCOUNTING ASSOCIATION (AAA) MODEL:
American Accounting Association (AAA) Model states that ethical decisions should be made in 7 steps
Integrity:
Integrity means truthfulness and fair dealings. A chartered accountant should be straightforward
and honest in all professional and business relationships.
A chartered accountant should not be associated with any reports, returns, or other communication
if he believes that these:
omit necessary information.
are false, misleading, or prepared recklessly
Objectivity
Objectivity means not to compromise professional judgments because of:
undue influence of others, or
bias, or
conflict of interest.
Confidentiality:
Confidentiality Principle:
A chartered accountant shall ensure the confidentiality of information acquired in the course of
business or professional relationship.
He shall:
not disclose such information to any third party.
not use such information for personal advantage or for advantage of third parties.
ensure that individuals working under him (or whom he has obtained advice/assistance)
also ensure confidentiality of information.
Confidentiality principle applies:
to information acquired from “ex” or “prospective” employing organizations..
within the firm, and in social environment (e.g. to a family member).
Exceptions of Confidentiality Principle:
Confidential information may be disclosed in following circumstances:
− If disclosure is authorized by client.
− If disclosure is required by law/court.
Professional competence and due care:
It requires to attain and maintain professional knowledge and skill at the level required to
ensure that clients receive quality service based on current laws and standards.
In complying with this principle, a chartered accountant shall ensure appropriate training
and supervision of staff working under him.
Professional behavior
A chartered accountant should:
comply with relevant laws and regulations, and
avoid actions that may discredit profession i.e. that may adversely affect good reputation of
the profession
Gather all relevant information to ensure that there is no ambiguity about what is under
consideration to identify what is the problem.
Examine facts (in step 1) and make list of ethical issues which are involved and may be breached.
Understand social, professional, ethical, legal requirements or expectations which general public
expect from accountant.
This involves stating each possible course of action whether appropriate or inappropriate.
Selecting that action (identified in 4) which fulfils social, ethical and professional requirements
(identified in 3)
All consequences of option (identified in 5) are considered whether:
Positive or Negative
Short-run or Long-run
Now, make a final decision based on professional judgment.