who is the researcher involved in the research of coding of memory?
Baddeley
what did Baddeley do to test the coding of memory?
what does Baddeley’s research on coding show?
who is the researcher involved in the research of capacity of memory?
Jacobs
how did Jacobs research capacity?
measuring digit span
what did Jacobs do to test the capacity of memory?
what did Jacobs find the mean digit and letter spans to be?
9.3 items = digits
7.3 items = letters
this is because there are more letters than digits
what is chunking?
grouping sets of digits or letters into units or chunks
what is the capacity of STM?
7 plus or minus 2
who investigated chunking?
Miller
how did Miller investigate chunking?
who is the researcher involved in the research of duration of memory(STM)?
Peterson and Peterson
how did Petersons investigate the duration of STM?
what would counting backwards from do when researching the duration of STM?
prevent any mental rehearsal of the consonant syllable
what was the findings of Petersons’ study?
what did the findings of Peterson and Peterson suggest about the duration of STM?
18 seconds unless we repeat the information(verbal rehearsal)
who is the researcher involved in the research of duration of LTM?
Bahrick et al
how did Bahrick et al investigate the duration of LTM?
what was the findings of Bahrick et al?
what did the findings of Bahrick’s et al suggest about the duration of LTM?
lasts for a lifetime
what are the evaluations for research of coding?
+ clear difference between two memory stores
- Baddeley uses quite artificial stimuli
what are the evaluations for research of capacity?
+ can be replicated
- Miller may have overestimated STM capacity
what are the evaluations for research of duration?
+ high external validity
- stimulus material was meaningless