Artificial stimuli
P-One limitation of Baddeley’s study was that it used quite artificial stimuli rather than meaningful material
E-The word list had no personal meaning to participants which means we should be cautious about generalising the findings to different kinds of memory tasks
E-For example , when processing more meaningful information, people may use semantic doing even for STM tasks
L-This suggests that the findings from this study have limited application
Lacking validity
P-One limitation of Jacob’s study is that it was conducted a long time ago. Early research in psychology often lacked adequate control
E-For example some participants may have been distracted while they were being tested so they didnt perform as well as they might.
L-This would mean that the results might not be valid because there were confounding variables that were uncontrolled.
Not so many chunks
P-One limitation of Miller’s research is that he may have overestimated the capacity of stm.
E-For example, Cowan reviewed otheer research and concluded that the capacity of stm was only about four chunks.
L-This suggests that the lower end of Miller’s estimate is more appropriate than seven items
Meaningless stimuli
P-A limitation of Peterson and Peterson’s study is that the stimulus material was artificial
E-Trying to memorise consonant syllables does not reflect most real life memory activities where what we are trying to remember is meaningful, so the study lacked external validity
Higher external validity
P-One strength of Bahrick et al’s study is that it has higher external validity Real life meaningful memories were studied
E-When studies on LTM have been conducted with meaningless pictures to be remembered, recall rates were lower
E-The downside of such real life research is that confounding variables are not controlled
L- such as the fact that Bahrick’s participants may have looked at their yearbook photos and rehearsed their memory over the years