cognitive approach

Question 1

ao1

Answer 1

• behaviour influenced by conscious and unconscious thoughts
  -computer analogy: mind inputs from our senses, then processes and produces an output
  -study internal mental process using theoretical models such as WMM
  -cognitive neuroscience study of brain structure on mental processes
  -different parts of brain active during different activities. tulving found episodic memories stored in right prefrontal cortex
  -schemas a cognitive framework of ideas and info developed through experience. help interpret info

Question 2

ao3- strength: practical application

Answer 2

p- real-life application
e- CBT- negative thoughts responsible for depression so effective
e- cost effective, reduce burden on NHS
l- usefulness of approach in real-world

Question 3

ao3- strength: high control

Answer 3

p- lab experiments
e- Peterson and Peterson testing duration of STM
e- inferred 18s based on trigram recall
l- so reliable
but low ecological validity, need to be careful when generalising results

Question 4

ao3- weakness: too machine reductionist

Answer 4

p -machine reductionist
e- ignores human emotion and motivation