how an idea, concept, or situation is strategically described and communicated for a specific goal or purpose
Frame
the ability to sense, connect with, and share an emotional or cognitive experience of another person
Empathy
the current inability to see, connect with, or understand the complexity of another person’s perspective, identity, or experience; a reflection of a lack of information regarding a part or parts of a person’s identity, perspective, and/or experience
Experience empathy gap
an audience that generally thinks positively about your topic
Favorable audience
an audience that is generally negative toward a topic or speaker
Unfavorable audience
the tendency to believe that we are a lot more knowledgeable about a subject than we actually are
Dunning-Kruger Effect
an audience that is undecided about or does not care about a topic
Neutral audience
strategies that you can use to get more information about your audience’s knowledge, experience, expectations, and attitudes, both before and during your presentation
Audience analysis
data related to characteristics of people’s identities such as age, gender, sexuality, race, ethnicity, education level, country of origin, immigration status, occupation, socioeconomic status, political affiliation, religious affiliation, languages spoken, and other types of information that provide some insight into your audience’s background and potential experiences
Demographics
a questionnaire that includes closed-ended and/or open-ended questions that give insight about another person’s knowledge, experience, attitudes, and beliefs
Survey
objects or images that communicate something about the values, beliefs, practices, norms, or history of the person or group with whom you are speaking
Artifacts
someone within the organization or group who can tell you about your audience
Informant
watching your audience for nonverbal cues that indicate their level of interest in your topic and their reactions to the arguments that you are making
Direct Observation
asking your audience to respond to a question during your presentation and then immediately incorporating that information into your speech
Polling your audience
a type of speech that is primarily focused explaining or teaching about people, objects, events, processes, or ideas to achieve shared understanding
Informative speech
a type of speech focused on trying to change your audience’s attitudes, beliefs, or behaviors
Persuasive speech
a type of speech to memorialize, celebrate, or pay tribute to a special occasion, event, or person
Commemorative speech
oral communication delivered in contexts in which a great deal of planning, research, and polish are expected, such as class presentations, campaign speeches, wedding toasts, eulogies, and commencement addresses
Formal speaking
speaking for which little preparation is expected or even possible
informal speaking
oral communication that does not require research or practice prior to delivery
impromptu speaking
speech opening that draws an audience in and sets the stage for the speech
Introduction
the first thing said when beginning a speech to capture an audience’s attention and interest in a speech
Attention getter
telling the first part of a narrative as the attention-getter at the beginning of a speech and telling the remainder of the story as the closer at the end of a speech
Book end narrative
information given in the introduction to help an audience understand the topic
Background