COMM Final Flashcards

(61 cards)

1
Q

how an idea, concept, or situation is strategically described and communicated for a specific goal or purpose

A

Frame

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2
Q

the ability to sense, connect with, and share an emotional or cognitive experience of another person

A

Empathy

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3
Q

the current inability to see, connect with, or understand the complexity of another person’s perspective, identity, or experience; a reflection of a lack of information regarding a part or parts of a person’s identity, perspective, and/or experience

A

Experience empathy gap

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4
Q

an audience that generally thinks positively about your topic

A

Favorable audience

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5
Q

an audience that is generally negative toward a topic or speaker

A

Unfavorable audience

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6
Q

the tendency to believe that we are a lot more knowledgeable about a subject than we actually are

A

Dunning-Kruger Effect

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7
Q

an audience that is undecided about or does not care about a topic

A

Neutral audience

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8
Q

strategies that you can use to get more information about your audience’s knowledge, experience, expectations, and attitudes, both before and during your presentation

A

Audience analysis

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9
Q

data related to characteristics of people’s identities such as age, gender, sexuality, race, ethnicity, education level, country of origin, immigration status, occupation, socioeconomic status, political affiliation, religious affiliation, languages spoken, and other types of information that provide some insight into your audience’s background and potential experiences

A

Demographics

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10
Q

a questionnaire that includes closed-ended and/or open-ended questions that give insight about another person’s knowledge, experience, attitudes, and beliefs

A

Survey

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11
Q

objects or images that communicate something about the values, beliefs, practices, norms, or history of the person or group with whom you are speaking

A

Artifacts

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12
Q

someone within the organization or group who can tell you about your audience

A

Informant

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13
Q

watching your audience for nonverbal cues that indicate their level of interest in your topic and their reactions to the arguments that you are making

A

Direct Observation

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14
Q

asking your audience to respond to a question during your presentation and then immediately incorporating that information into your speech

A

Polling your audience

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15
Q

a type of speech that is primarily focused explaining or teaching about people, objects, events, processes, or ideas to achieve shared understanding

A

Informative speech

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16
Q

a type of speech focused on trying to change your audience’s attitudes, beliefs, or behaviors

A

Persuasive speech

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17
Q

a type of speech to memorialize, celebrate, or pay tribute to a special occasion, event, or person

A

Commemorative speech

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18
Q

oral communication delivered in contexts in which a great deal of planning, research, and polish are expected, such as class presentations, campaign speeches, wedding toasts, eulogies, and commencement addresses

A

Formal speaking

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19
Q

speaking for which little preparation is expected or even possible

A

informal speaking

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20
Q

oral communication that does not require research or practice prior to delivery

A

impromptu speaking

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21
Q

speech opening that draws an audience in and sets the stage for the speech

A

Introduction

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22
Q

the first thing said when beginning a speech to capture an audience’s attention and interest in a speech

A

Attention getter

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23
Q

telling the first part of a narrative as the attention-getter at the beginning of a speech and telling the remainder of the story as the closer at the end of a speech

A

Book end narrative

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24
Q

information given in the introduction to help an audience understand the topic

A

Background

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25
information or framing in the introduction that helps an audience to understand the significance of the topic and why they should care about the topic
Audience relevance
26
part of the introduction in which the speaker shares why the audience should trust the speaker as a source of information
speaker credibility
27
When a speaker uses evidence and cites experts who have strong credibility on a subject to enhance the speaker’s own credibility on their topic
borrowed credibility
28
a carefully formulated, one-sentence summary of your entire speech
thesis statement
29
part of an introduction that tells the audience the main points in the speech and the order that each main point will be discussed
preview main points
30
transition words that help to distinguish between points, show relationships between ideas, and indicate the direction in a speech for the audience; examples of signposts include words such as first, second, third, next, finally, in conclusion, etc.
Signposts
31
part of the speech where a speaker shares the majority of the information with the audience
Body
32
completely separate, not overlapping
Mutually exclusive
33
separate arguments that support each main point
subpoints
34
a statement that is used between main points that includes a summary of the previous point, a signpost, and a preview of the next point
Transition
35
type of speech organization where main points are discussed in the order that they occur in time
chronological pattern of organization
36
type of speech organization used to describe how one set of events led to another set of events
cause-effect pattern of organization
37
type of speech organization where main points are discussed in the way that objects are laid out in a physical space or the way that someone might move through a physical or geographical space
spatial pattern of organization
38
type of speech organization where the speaker explains a problem in the first main point, and then describes a solution or set of solutions in the second main point
problem-solution pattern of organization
39
type of speech organization where the problem is discussed in the first main point, and the second main point is used to describe the underlying causes of the problem
problem-cause-solution pattern of organization
40
type of speech organization typically used to compare two different options and to persuade the audience that one of the options is a better choice than the other
comparative advantage pattern of organization
41
persuasive organizational pattern in which your solution is presented in the introduction, and the three main points present compelling arguments in support of your proposed solution
argumentative pattern of organization
42
type of speech organization frequently used for persuasive speeches in which the speaker is trying to convince the audience to take a particular course of action; Monroe’s Motivated Sequence includes five steps: attention, need, satisfaction, visualization, and action
Monroe's Motivated Sequence
43
type of speech organization in which the speaker divides the speech into main points that are separate topics or arguments that support the thesis
topical pattern of organization
44
the final part of a speech in which the speaker summarizes everything said and ends with an impact; the conclusion contains four parts: a signal that the speech is concluding, a restated thesis, a review of main points, and a powerful closer
conclusion
45
after the body of the speech and lets the audience know the speech is coming to an end
signal transition to conclusion
46
part of the conclusion that reminds the audience of the previously stated thesis statement
restated thesis
47
after the restatement of the thesis, an overview of the main speech points presented
review of main points
48
statement at the end of the speech that wraps up the speech while making an impact on the audience
closer
49
well-organized speaking notes that guide the speaker in preparation and presentation; the three most popular types of speaking outlines are full manuscripts, full sentence outlines, and key word outlines
Outline
50
a written document that has every word that you plan to say scripted in paragraphs
Full manuscript
51
includes every word that you plan to say during your speech, but it is organized into an outline format that clearly delineates each part of the speech
full sentence outline
52
an abbreviated outline that includes only a minimal amount of detail to help remind you of your main points and sources
key word outline
53
the outlining process where ideas are organized into a hierarchy
principle of subordination
54
the idea that if a main point is divided into subpoints, it must be divided into two or more subpoints
principle of division
55
the intention that all information that is on the same level in the outline (with the same symbols and indentations) should have the same level of importance
principle of coordination
56
types of evidence that will allow you to give clear explanations and build solid arguments; can include numbers and statistics, definitions and explanations, examples and nonexamples, narratives, and testimonies
support materials
57
types of quantitative (numerical) data that can be used to show how frequently an event or encounter happens, how likely someone is to be impacted by a problem, or the scope of an issue
numbers and statistics
58
raw quantitative data
Numbers
59
summaries of quantitative data that make it easier to visualize and understand the information being shared, and include averages, standard deviations, percentages, ratios, fractions, and other calculated summaries
statistics
60
types of qualitative information that helps an audience to have a basic understanding of an object, concept, place, process, event, or other construct
definitions and explanations
61
an object, experience, narrative, historical moment, feeling, occurrence, or something else that fits into a category in order to provide a sample for clarity, explanation, or comparison
Example