Commercialisation

Question 1

What is the golden triangle?

Answer 1

The relationship between sport, media and business (sponsorship)

Question 2

What are the characteristics of commercial sport?

Answer 2

Professional sport - high quality

Sponsorship - Business advertise their products through sport (Etihad/Emirates)

Wide media coverage

Athletes are commodities - Assets to a company through product endorsement (Head and Shoulders and Liverpool FC)

Question 3

What are the effects of commercialisation on professional performers?

Answer 3

Receive high income through the participation in sport and through sponsors

Become household names (Messi/Ronaldo

Paid for successful performances, winning is important

Can be put under pressure to perform even if injured

Controlled by sponsors