Communication (Day 2)

Question 1

What are the different layers of the message pyramid?

Answer 1

Key message is on top, first proof layer is in the middle, and second proof layer is on the bottom.

Question 2

_________________ should be a long-lasting and consistent statement, regardless of the situation that creates an environment and belief system among your key audience.

Answer 2

Key Message

Question 3

_______________ is a factual statement about the benefits of planning

Answer 3

First proof layer

Question 4

__________________ uses a startling statistic or anecdote, an endorsement of planning from an allied group, or an amplification of the core statement

Answer 4

Second proof layer

Question 5

_____________ is a technique that planners use to reframe controversial issues, responding to opponents while also recasting how the issue is viewed.

Answer 5

Bridging

Question 6

______________ is when a reporter calls for your opinion.

Answer 6

Reactive

Question 7

_______________ is when a planner has news they want to get out.

Answer 7

Proactive

Question 8

True/False: Planners need to wait for reporters to call to issue press releases.

Answer 8

False

Question 9

What is a rule of thumb for planners on using social media for planning communication?

Answer 9

Don’t delete negative comments

Question 10

Social media poses a challenge to _______________ which requires that meetings and decisions of regulatory authorities be publicly available.

Answer 10

sunshine laws

Question 11

Planners should consult ________________ when it comes to social media and noticing the public and records retention?

Answer 11

State and local regulations