Communications - Chapter 14

Question 1

What is in Chapter 14?

Answer 1

1. Preparing Effective Oral Presentations
2. Methods for Organizing an Oral Presentation
3. Building Audience Rapport Like a Pro
4. Techniques for Gaining and Keeping Audience Attention
5. Outlining an Oral Presentation

Question 2

What else is in Chapter 14?

Answer 2

6. Planning Visual Aids, Handouts, and Multimedia Presentations
7. Eight Steps to a Powerful Multimedia Presentation
8. Polishing Your Delivery and Following Up
9. Combating Stage Fright
10. Adapting to International and Cross-Cultural Audiences
11. Improving Telephone and Voice Mail Skills

Question 3

How do you Know your purpose in Oral Presentations?

Answer 3

1. Decide what you want your audience to believe, remember, or do when you finish.
2. Aim all parts of your talk toward your purpose.
   Know your purpose.

Question 4

How do you Organize the introduction in Oral Presentations?

Answer 4

1. Capture attention with a promise, startling fact, question, quotation, problem, or story.
2. Establish your credibility by identifying your position, expertise, knowledge, or qualifications.
3. Preview your main points

Question 5

How do you Organize the body of your Oral presentation?

Answer 5

1. Develop two to four main points.
2. Streamline your topic and summarize its principal parts.
3. Arrange by one or more of the methods in this chapter.

Question 6

Give an example of Chronology.

Answer 6

Example: Describe the history of a problem, organized from the first sign of trouble to the present.

Question 7

Give an example of Geography/space.

Answer 7

Example: Arrange a discussion of the changing demographics of the workforce by regions, such as East Coast, West Coast, and so on.

Question 8

Give an example of Topic/function/conventional grouping.

Answer 8

Example: Organize a report discussing mishandled airline baggage by the names of airlines.

Question 9

Give an example of Value/size.

Answer 9

Example: Arrange a report describing fluctuations in housing costs by house value groups (houses that cost $100,000, $200,000, and so on).

Question 10

Give an example of Journalism pattern.

Answer 10

Example: Explain how identity thieves ruin your good name by discussing who, what, when, where, why, and how.

Question 11

Give an example of simple/complex.

Answer 11

Example: Organize a report explaining genetic modification of plants by discussing simple seed production, progressing to complex gene introduction.

Question 12

Give an example of Importance.

Answer 12

Example: Organize from most important to least important the reasons a company should move its headquarters to a specific city.

Question 13

Give an example of Problem/solution.

Answer 13

Example: Discuss a problem and then discuss its possible solutions.

Question 14

Give an example of Best case/worst case.

Answer 14

Example: Analyze whether two companies should merge by presenting the best-case result (e.g., improved market share) and worst-case result (e.g., devalued stock).

Question 15

Give an example of Comparison/contrast (pro/con).

Answer 15

Example: Compare organic farming methods with those of modern industrial farming.

Question 16

How do organize the conclusion of oral presentation?

Answer 16

1. Summarize your main themes.
2. Leave the audience with a specific and memorable “takeaway.” Tell how listeners can use this information, why you have spoken, or what you want them to do.
3. Include a statement that allows you to leave the podium gracefully.

Question 17

How do you build rapport with the audience with effective imagery?

Answer 17

1. Analogy example: A wiki is similar to a collection of post-it notes.
2. Metaphor example: Time is a river flowing from the past into the future.
3. Simile example: Launching a hedge fund is like buying a lottery ticket.

Question 18

How else do you build rapport with the audience with effective imagery?

Answer 18

1. Personal anecdote example: I started this business in my garage . . . .
2. Personalized statistics example: Consumers paid $28 billion for coffee last year. That means that every coffee drinker in this room spent $364 last year on coffee.

Question 19

How do you build rapport with the audience with Worst- and best-case scenario?

Answer 19

Worst- and best-case scenario: In a worst-case scenario, spammers may now work with overseas organized crime groups, employing Trojan-horse attacks that can turn PCs into “zombie” machines that spew out spam under the noses of their unwitting owners.

Question 20

What are techniques of building rapport with the audience with effective imagery?

Answer 20

1. Analogy
2. Metaphor
3. Simile
4. Personal anecdote
5. Personalized statistics
6. Worst- and best-case scenario

Question 21

What are verbal signposts?

Answer 21

1. Previewing
   - Now we will consider the opposite view.
   Next I’m going to discuss . . . .
2. Summarizing
   - “You see, then, that the most important elements are . . .”
   - “Let me review the major problems I have presented . . . .”

Question 22

What are verbal signposts?

Answer 22

3. Switching directions
   - “Up to this point, I have talked only about . . . ; now let’s look at . . . .”
   - “Those are all good reasons to support the proposal. But let’s also consider the negatives.”

Question 23

What are Nonverbal messages?

Answer 23

1. Look terrific!
2. Animate your body.
3. Speak extemporaneously.
4. Punctuate your words.
5. Get out from behind the podium.
6. Vary your facial expression.

Question 24

1. How do you keep audience attention with a promise?

Answer 24

“By the end of the presentation, you will be able to . . “

Question 25

2. How do you keep audience attention with drama?

Answer 25

"Tell a moving story; describe a serious problem."

Question 26

3. How do you keep audience attention with Eye contact?

Answer 26

Command attention at the beginning by making eye contact with as many people as possible.

Question 27

4. How do you keep audience attention with Movement?

Answer 27

Leave the lectern area. Move toward the audience.

Question 28

5. How do you keep audience attention with Questions?

Answer 28

Ask for show of hands. Use rhetorical questions.

Question 29

6. How do you keep audience attention with Demonstrations?

Answer 29

Include a member of the audience.

Question 30

7. How do you keep audience attention with Samples/gimmicks?

Answer 30

Award prizes to participants; pass out samples.

Question 31

8. How do you keep audience attention with Visuals?

Answer 31

Use a variety of visual aids.

Question 32

9. How do you keep audience attention with Self-Interest?

Answer 32

Tell the audience what’s in it for them.