competition

Question 1

What are some ways that a business can compete?

Answer 1

wider product range
higher quality
lower prices
better design

Question 2

What is product differentiation about?

Answer 2

It is about making a product different from others in some way.

Question 3

How does product differentiation help a business?

Answer 3

It helps them to position their products and target different target market segments.
It allows them to gain an advantage over rivals when faced with competition