why is change needed for businesses
businesses operate in rapidly changing markets and conditions. they cant rely on a constant stream of customers, the same product or production method for a long period of time. To be successful businesses have to anticipate change rather than reacting to it. Businesses must be flexible and responsive.
what are the main causes of change
development in technology- new processes
market changes- new competitors, new markets, globalisation, the expansion of the EU
consumer tastes- environmentally friendly policies, more effiecient sales techniques like the internet
legislation - taxation of pollution, government aid or subsidies, safety standards
changes in workforce- age and makeup of work force, part time work increasing with flexible working
changes in the economy- the business cycle, inflation, unemployment, booms, recessions, the monetary policy, fiscal policy
what are some internal causes of change
changes in management style- new leaders can implement different strategies which can lead to a change in culture e.g. autocratic to laissez- faire leading to a new way of work
changes of ownership- owners looking to be efficient and cost-cutting. new management may want to merge or take over bringing a change in corporate culture
changes in business size- businesses growing and investing in new tech and developing distribution channels
introduction of new tech- new tech can affect consumer demand and methods of production e.g. online shopping has caused a failure to a store
what are the external causes of change
new tech- especially in the car industry its essential if quality and output are to be improves
labour- the minimum wage, the living wage, increased maternity pay etc have pushed up costs
competition- exisiting competitiors can change their strategy
new legislation- governments can change laws to limit business activity and free up activity
what are the different types of change
anticipated and within business control like introduction of new tech
unanticipated but still in business control like a demand leading to expansion
anticipated but outside control like a change in demand due to a demographic shift
unanticipated and outside control like the collapse of a supplier
what are the effects of change
shorter product life cycles and products must pay a return immediately and be improved upon
diminished brand loyalty as new entrants are finding it easier to gain market share in markets
retraining work- a skill mismatch has led to retraining managers and workers
flexible workforce in order to respond quickly and effectively to change
how can you manage change effectively
employee preparation- involves reskilling to enable employees to carry out new tasks like training and having a more flexible workforce that’s adaptable to meet the demands of change. There may be need for recruitment so employees and managers with the correct skills can force the pace of production
increased r&d spending- used as prep and as a reaction to change. This type of spending develops new products, new methods of production and new technologies
additional capital- change can create the need for investment in new technology and equipment. change can be expensive like relocation. If a business doesn’t have sufficient finance its unlikely that it will be able to implement change
what is storeys four methods of implementing change
1) negotiated total package- the employer and employees( usually through a trade union) agree on a bundle of changes at once. Everything is discussed and settled together in one deal with both sides having a say
2)negotiated piecemeal- changes are still agreed with employees/unions but they happen one at a time, gradual change
3)imposed piecemeal- the employer introduces changes gradually, one at a time but still without consulting or agreeing with employees. This can make resistance harder as each change seems minor
4)imposed total- employer forces a large set of change all at once without negotiating with employees or unions just managements decision. its success depends on skills of the managers if they can establish new systems whilst minimising disruption
why may resistance to change occur
employee resistance:
-to preserve the exisitng routine
-to protect and pay and employment
-to avoid threat to security
-to maintain group members
lack of finance:
-they need to invest more in r&d
-they need more capital investment
-the cost of training staff
-they need to extend the product portfolio
lack of management expertise can cause:
-fear of new markets
-inability to adjust to situations
-lack of leadership
-concerns about future profitability
supplier resistance:
-reluctant to adapt to changes made by their customers eg businesses who switch to JIT systems can cause supplier resistance as they will have to supply the components as and when the customer needs them
owner resistance:
-owners may fear that change will increase risk
-shareholders may need convinving that there dividends wont be damaged in a new market especially as implementing change can be costly
-management needs to justify their plans will lead to better profit in the future
what is lewins three step process of change
lewin realised that change isnt difficult to create but re-enforcing it. He worked to ensure that change continued in the future and that employees didnt slip back into old habits. His three methods were:
-unfreezing:
Employees show that change is necessary and that it must be implemented. Shows they have a motivation for change
-change or transition
support from management during change with training, education and learning from mistakes rather than criticism
having clear communication and objectivates with benefits that change is important.
This time period maybe difficult as they are learning and implement the new changed
-refreezing
establishing stability once changes have been made. Employees have accepted change and should be more comfortable with the new norms. Employees should not add anymore change but allow time to adapt with new methods needing to be completely ingrained or advantages may be lost
what can management do to respond to change involving the marketing strategy
changes to a product portfolio or an image shift like becoming environmentally friendly
what can management do to respond to change involving the financial strategy
different sources of finance and more capital investment like increasing R&D. Having higher interest rates mean borrowing is less attractive so selling shares may be more beneficial
what can management do to respond to change involving the human resource strategy
training, flexible work, culture that embraces change. This can be done by kaizen, management styles, organisation structures, retraining, part time/ shift work
what can management do to respond to change involving the operations management strategy
quality, production processes, location and increased R&D. This will include implementing total quality management, JIT, CAD and CAM, new products and processes
what is corporate culture
‘the way we do things around here’- relates to the values and attitudes of those in an organisation. The culture is influenced by how employees think and act. The culture is shaped by business norms, rituals like leaving at 5pm every night, the physical layout of the building like if its open planned and the language used. For example asdas employees are named ‘colleagues’ and mcdonalds is ‘crew members’
why does culture matter in a workplace
it can affect
-motivation and enthusiam- therefore customer service
-openness to innovation and change
-focus on improvement and efficiency
what types of culture is there( theres 4)
power culture- one person at the centre giving orders
role culture- respect for seniority
task culture- team working is common
person culture- everyone is committed to play their own part to reach goals
what are the advantages of strong corporate culture and the disadvantages of it
+provides sense of identity so employees can feel a part of the business
+motivates employees in their jobs which may lead to increased productivity which reduces staff turnover
+
what is the eu
was formed in 1993 to create a single european market where there would be:
-free trade in terms of land, labour and capital
-harmonisation of taxes like (VAT) and a reduction in custom posts and ending
duty-free sales
-a common external tariff on imports from outside( so any country who wish to sell goods to any of the eu countries they would have to pay an import tax)
a single european currency( the euro)
-common policies on social affiars, defence and health
what are the main features of a single market( the eu)
-no barriers to trade between member states. This means no quotas( limits on number, value or quantities) on imports and exports
-no tariffs( taxes on imports and exports)
-free transfer of resources like capital and labour
-common external tariff on imports into the EU
what are the advantages of the single market for businesses( the eu)
-increased levels of demand as theres a larger marketplace
-lower costs through increased economies of scale -larger markets can increase large scale production lowering average costs of output
-freeing of capital markets
-businesses can access the best finance and capital raising deals across europe
-greater employment access to labour markets with workers from all member states being potential employees
-growing wealth in poorer areas as a single market can grow demand
-single markets can increase opportunities making businesses more competitive
what are the drawbacks of a single market to businesses(the eu)
-greater competition in industries like tourism with holidays in the member states becoming cheaper than UK
-UKs agriculture threatened as cheap imports from member states- eg the productive potential for poland being very large
-jobs may be lost as the UK economy has expensive labour in relation to competition
-there are more languages so may be a communication issue
-there are more currencies to deal with as newly joined countries dont adopt the euro immediately
-there are greater distances to transport goods as many countries joining are in the east not west
-uk businesses now need to come up with strategies to sell their products in 27 diverse countries
why is the single market not yet complete
-protection of industries for political or economic reasons. Protectionism is still being practiced throughout Europe with subsides being paid by the governments to non-competitive industry’s
-problems with harmonisation standards( the bringing together of different standards in Europe) with different countries fighting to protect their own national interests
-cost implications as high costs when trying to achieve harmonised standards
what are the advantages of the single market for consumers and workers
-increased wealth as trade and competition increases. Lower prices means higher ‘real income’ and increased economic activity leads to more employment
-increased consumer choice- why not take out a loan with a german bank if interest rates are lower?
-greater employment for those with ‘transferable skills’ as now involved in 28 member states
-the eu competition law increased choice and forced down prices