component 3 Flashcards

(40 cards)

1
Q

why is change needed for businesses

A

businesses operate in rapidly changing markets and conditions. they cant rely on a constant stream of customers, the same product or production method for a long period of time. To be successful businesses have to anticipate change rather than reacting to it. Businesses must be flexible and responsive.

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2
Q

what are the main causes of change

A

development in technology- new processes

market changes- new competitors, new markets, globalisation, the expansion of the EU

consumer tastes- environmentally friendly policies, more effiecient sales techniques like the internet

legislation - taxation of pollution, government aid or subsidies, safety standards

changes in workforce- age and makeup of work force, part time work increasing with flexible working

changes in the economy- the business cycle, inflation, unemployment, booms, recessions, the monetary policy, fiscal policy

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3
Q

what are some internal causes of change

A

changes in management style- new leaders can implement different strategies which can lead to a change in culture e.g. autocratic to laissez- faire leading to a new way of work

changes of ownership- owners looking to be efficient and cost-cutting. new management may want to merge or take over bringing a change in corporate culture

changes in business size- businesses growing and investing in new tech and developing distribution channels

introduction of new tech- new tech can affect consumer demand and methods of production e.g. online shopping has caused a failure to a store

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4
Q

what are the external causes of change

A

new tech- especially in the car industry its essential if quality and output are to be improves

labour- the minimum wage, the living wage, increased maternity pay etc have pushed up costs

competition- exisiting competitiors can change their strategy

new legislation- governments can change laws to limit business activity and free up activity

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5
Q

what are the different types of change

A

anticipated and within business control like introduction of new tech

unanticipated but still in business control like a demand leading to expansion

anticipated but outside control like a change in demand due to a demographic shift

unanticipated and outside control like the collapse of a supplier

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6
Q

what are the effects of change

A

shorter product life cycles and products must pay a return immediately and be improved upon

diminished brand loyalty as new entrants are finding it easier to gain market share in markets

retraining work- a skill mismatch has led to retraining managers and workers

flexible workforce in order to respond quickly and effectively to change

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7
Q

how can you manage change effectively

A

employee preparation- involves reskilling to enable employees to carry out new tasks like training and having a more flexible workforce that’s adaptable to meet the demands of change. There may be need for recruitment so employees and managers with the correct skills can force the pace of production

increased r&d spending- used as prep and as a reaction to change. This type of spending develops new products, new methods of production and new technologies

additional capital- change can create the need for investment in new technology and equipment. change can be expensive like relocation. If a business doesn’t have sufficient finance its unlikely that it will be able to implement change

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8
Q

what is storeys four methods of implementing change

A

1) negotiated total package- the employer and employees( usually through a trade union) agree on a bundle of changes at once. Everything is discussed and settled together in one deal with both sides having a say

2)negotiated piecemeal- changes are still agreed with employees/unions but they happen one at a time, gradual change

3)imposed piecemeal- the employer introduces changes gradually, one at a time but still without consulting or agreeing with employees. This can make resistance harder as each change seems minor

4)imposed total- employer forces a large set of change all at once without negotiating with employees or unions just managements decision. its success depends on skills of the managers if they can establish new systems whilst minimising disruption

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9
Q

why may resistance to change occur

A

employee resistance:
-to preserve the exisitng routine
-to protect and pay and employment
-to avoid threat to security
-to maintain group members

lack of finance:
-they need to invest more in r&d
-they need more capital investment
-the cost of training staff
-they need to extend the product portfolio

lack of management expertise can cause:
-fear of new markets
-inability to adjust to situations
-lack of leadership
-concerns about future profitability

supplier resistance:
-reluctant to adapt to changes made by their customers eg businesses who switch to JIT systems can cause supplier resistance as they will have to supply the components as and when the customer needs them

owner resistance:
-owners may fear that change will increase risk
-shareholders may need convinving that there dividends wont be damaged in a new market especially as implementing change can be costly
-management needs to justify their plans will lead to better profit in the future

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10
Q

what is lewins three step process of change

A

lewin realised that change isnt difficult to create but re-enforcing it. He worked to ensure that change continued in the future and that employees didnt slip back into old habits. His three methods were:

-unfreezing:
Employees show that change is necessary and that it must be implemented. Shows they have a motivation for change

-change or transition
support from management during change with training, education and learning from mistakes rather than criticism
having clear communication and objectivates with benefits that change is important.
This time period maybe difficult as they are learning and implement the new changed

-refreezing

establishing stability once changes have been made. Employees have accepted change and should be more comfortable with the new norms. Employees should not add anymore change but allow time to adapt with new methods needing to be completely ingrained or advantages may be lost

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11
Q

what can management do to respond to change involving the marketing strategy

A

changes to a product portfolio or an image shift like becoming environmentally friendly

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12
Q

what can management do to respond to change involving the financial strategy

A

different sources of finance and more capital investment like increasing R&D. Having higher interest rates mean borrowing is less attractive so selling shares may be more beneficial

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13
Q

what can management do to respond to change involving the human resource strategy

A

training, flexible work, culture that embraces change. This can be done by kaizen, management styles, organisation structures, retraining, part time/ shift work

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14
Q

what can management do to respond to change involving the operations management strategy

A

quality, production processes, location and increased R&D. This will include implementing total quality management, JIT, CAD and CAM, new products and processes

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15
Q

what is corporate culture

A

‘the way we do things around here’- relates to the values and attitudes of those in an organisation. The culture is influenced by how employees think and act. The culture is shaped by business norms, rituals like leaving at 5pm every night, the physical layout of the building like if its open planned and the language used. For example asdas employees are named ‘colleagues’ and mcdonalds is ‘crew members’

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16
Q

why does culture matter in a workplace

A

it can affect
-motivation and enthusiam- therefore customer service
-openness to innovation and change
-focus on improvement and efficiency

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17
Q

what types of culture is there( theres 4)

A

power culture- one person at the centre giving orders
role culture- respect for seniority
task culture- team working is common
person culture- everyone is committed to play their own part to reach goals

18
Q

what are the advantages of strong corporate culture and the disadvantages of it

A

+provides sense of identity so employees can feel a part of the business
+motivates employees in their jobs which may lead to increased productivity which reduces staff turnover
+

19
Q

what is the eu

A

was formed in 1993 to create a single european market where there would be:

-free trade in terms of land, labour and capital

-harmonisation of taxes like (VAT) and a reduction in custom posts and ending
duty-free sales

-a common external tariff on imports from outside( so any country who wish to sell goods to any of the eu countries they would have to pay an import tax)
a single european currency( the euro)

-common policies on social affiars, defence and health

20
Q

what are the main features of a single market( the eu)

A

-no barriers to trade between member states. This means no quotas( limits on number, value or quantities) on imports and exports
-no tariffs( taxes on imports and exports)
-free transfer of resources like capital and labour
-common external tariff on imports into the EU

21
Q

what are the advantages of the single market for businesses( the eu)

A

-increased levels of demand as theres a larger marketplace

-lower costs through increased economies of scale -larger markets can increase large scale production lowering average costs of output

-freeing of capital markets

-businesses can access the best finance and capital raising deals across europe

-greater employment access to labour markets with workers from all member states being potential employees

-growing wealth in poorer areas as a single market can grow demand

-single markets can increase opportunities making businesses more competitive

22
Q

what are the drawbacks of a single market to businesses(the eu)

A

-greater competition in industries like tourism with holidays in the member states becoming cheaper than UK

-UKs agriculture threatened as cheap imports from member states- eg the productive potential for poland being very large

-jobs may be lost as the UK economy has expensive labour in relation to competition

-there are more languages so may be a communication issue

-there are more currencies to deal with as newly joined countries dont adopt the euro immediately

-there are greater distances to transport goods as many countries joining are in the east not west

-uk businesses now need to come up with strategies to sell their products in 27 diverse countries

23
Q

why is the single market not yet complete

A

-protection of industries for political or economic reasons. Protectionism is still being practiced throughout Europe with subsides being paid by the governments to non-competitive industry’s

-problems with harmonisation standards( the bringing together of different standards in Europe) with different countries fighting to protect their own national interests

-cost implications as high costs when trying to achieve harmonised standards

24
Q

what are the advantages of the single market for consumers and workers

A

-increased wealth as trade and competition increases. Lower prices means higher ‘real income’ and increased economic activity leads to more employment

-increased consumer choice- why not take out a loan with a german bank if interest rates are lower?

-greater employment for those with ‘transferable skills’ as now involved in 28 member states

-the eu competition law increased choice and forced down prices

25
what were the benefits to Uk businesses leaving the EU
-taking control on laws- before brexit the eu could pass laws that automatically applied in the UK even if British MPs voted against them. An example is fishing rights- Eu boats had the right to fish in UK waters under EU rules. After brexit the UK gov could decide who fishes in British waters directly benefiting UK fishing -immigration control- under free movement, the UK couldnt limit how many EU citizens came to live and work here. Some people in towns like Lincolnshire felt their local schools, GPs and housing was overwhelmed by rapid population growth. Brexit meant the government could manage numbers more carefully -freedom of Eu court rulings- the european court of justice had say on legal matters in the UK. An example that frustrated people was the inability to deport foreign criminals because the EU had human right laws to protect them. After Brexit, the UK supreme court became the final authority meaning british judges have the last word on law -cheaper goods from outside the EU-inside the EU the Uk had to charge tariffs( import taxs) on good from non-eu countries making goods like Australian goods more expensive. After Brexit, the UK could remove those tariffs meaning everyday goods in supermarkets had potential to become cheaper for shoppers -supporting developing countries- Inside the EU, trade deals had to benefit all 27 members making them slow and complicated. The UK can now make faster more targeted trade deals with poorer nations. For example the UK struck deals giving developing countries like those in Africa better access to British markets which is more flexible than EUs approach
26
why some businesses wanted to stay in the EU
selling to Europe becomes complicated- before brexit, a UK business could sell to any of the 28 countries as easily as selling within the UK itself with no extra paperwork, no custom checks, no delays. After brexit even sending a small parcel to France may include potential tariffs and VAT. For small businesses especially this made selling to Europe more difficult that many simply gave up on their biggest export market entirely losing skilled workers overnight- businesses in construction, healthcare, tec and hospitality relied on being able to hire freely from 450million Europeans. A restaurant owner in London could easiily hire and experienced Italian chef or a building firm could bring in Polish builders for busy periods. After brexit this stopped with businesses facing a recruitment crisis, rising wage bills and in some cases had to reduce opening hours or take on fewer contracts because they didnt have enough staff. investment dried up- large international companies- particularly in finance and manufacturing set up their European headquaters in the Uk because it gave them access to the entire EU market. After brexit, company like JP morgan moved thousands of jobs to Paris and Dublin. Car manufactures like Ford closed or scaled back UK operations, costing British workers their jobs the pound weakened- immediately after the 2016 referendum result, the pound dropped sharply in value. For businesses that import raw material or components abroad( most manufactures) their costs shot up overnight facing much higher bills squeezing their profit margins with no warning red tape- Inside the EU, businesses followed one set of rules. Outside it, they now had to comply with both UK regulations and seperate EU regulations if they wanted to continue trading with Europe. This effectively doubled the administrative burden for any business operating across both markets, costing time and money that smaller businesses simply cant afford
27
what is international trade
international trade consists of buying and selling of exports and imports between countries
28
why do we trade
-countries dont produce all their own goods and they want to satisfy the needs and wants of their population. different countries specialise in different goods in which they are most efficient then they can sell any surplus they produce for example Saudi Arabia and oil. Allows for increased efficiency and product differntation.
29
what is free trade
free trade means international trade conducted without the existence of barriers to trade such as tariffs and quotas. The members of a free trade area dont have common external tariffs on goods entering that area. A single market is like a free trade area but where free movement can also occur
30
why has trade expanded
-consumer expectations -WTO removing barriers -technological changes -The falling costs of transporting goods -Cross border deregulation- trading blocs making trading easier
31
what are the advantages of free trade
-economies of scale occur -increase choice for consumers -increasing competion improving quality and reducing prices -increases chances of transfer of skills aiding development -increases political stability through relationships -encoruages innovation for developing countries specifically: -brings employmenty and higher wages -encourages inward investment
32
what is protectionism
an economic policy of restraining trade between countries through the imposition of barriers to trade such as tariffs or quotas. Despite the free trade advantages some countries still use policies of protectionism to: +protect domestic industries. industries that have high start up costs wont be able to compete against a foreign high volume producer. -However industries protected by trade barriers lack the competive barrier limiting efficiency, perhaps governments can prodivde subsidies or grants. +to protect domestic employment. Preventing those imports which consumers are likely to purchase can preserve jobs.- however, consumers are likely to have less choice and higher prices. Foreign countries can also retaliate by imposing trade restrictions on exports in result +to prevent dumping. This is the practice of selling goods at less than cost price making a loss to drive domestic producers out of business. Once they have achieved this then they can raise prices and enjoy monopoly profits. -However this can stop consumers from being able to buy cheaper goods.
33
what are the different methods of protectionsism
-tariffs -quotas -voluntary export restraint (VER) -Non-competitve purchasing by the governments -Embargos
34
what is a tariff
these are taxs on imported goods and can be reffered to as custom duties. They are used by the government to increase revenue however most often they are used to restrict imports. By imposing a tax on a good it is likely that the final price to the consumer will rise. A rise in price will cause a fall in demand and the volume of imports will fall therefore more people will be encouraged to purchase domestically.
35
what is a quota
a quota is a physical limit on the quantity of good imported. This will increase the market share of market available for domestic producersand raise the price of the protected product
36
what is ver (voluntary export restraint)
a type of quota put in place by exporters. Often created if exporting countries want to impose their own restrictions rather than risk sustaining worse tariffs or quotas
37
what is non-competitive purchasing by governments
involves a government only buying from domestic producers even if it means paying higher prices
38
what is an embargo
involves complete or partial prohibition of trade with a particular country to isolate it
39
what are the issues with dealing with an international market
cultural differences. Marketing history is full with examples of businesses who ignored cultural differences at there costs like the leading Scandinavian soft drink Pschitt in the UK( the name has a silent p) There are also other influencing factors like: factors economic- The home market means a business doesn't have to worry about currency at all -prices and profits stay stable. In an international market, exchange rates can change, so the business might suddenly make less money even if sales stay the same. cultural- At home, a business already knows how to talk to its customers and understands what they want. Abroad, language barriers and different buying habits mean the business might get its marketing completely wrong. tech At home, products can be sold exactly as they are. In an international market, products might need to be changed to meet different standards, which costs extra money and takes more time. legal At home, a business knows the rules and can follow them easily. Abroad, the laws are completely different and there can be a lot of red tape, which makes it harder and slower to operate. demographic At home, a business knows who its customers are — their age, spending habits, and so on. In an international market, the business doesn't have this knowledge, so it's harder to aim products at the right people. marketing and competition At home, people already know the brand and the business has its delivery and distribution sorted. Abroad, nobody knows the brand yet, so the business has to spend a lot more on advertising, and it doesn't know who its competitors are or how strong they are.
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