Cognitive processes
Input (masses of information from the environment) –> cognitive processes –> Output (rational behaviour (mostly))
Categories & concepts
Classes of objects in the world, are concepts are mental representations of the categories.
i. e. Category: cats are a class of objects in the real world,
concept: we hold a conceptual representation of cats in our minds.
Why do we form conceptual representations?
Exemplars
Groups of exemplars form categories.
the properties of exemplars and categories are described by features.
The classic view of concept formation
Three main claims of the classical view of concept formation
Problems with this classic view of concept formation?
Some different categories don’t work under the classical view… sports, emotions, fruit?
- binary category membership - e.g. A fruit is a fertilised ovary of a flowering plat…
apple, pear, bananas = fruit. but tomatoes, pumpkins, cucumbers = fruit?
- equality of category members - are rollerskates and hot air balloons equally good members of the category vehicles as cars and buses?
Empirical evidence vs the classic view
point2 - every object is either in or not in a given category, there are no in-between cases
Binary category membership?
This could be due to people having different conceptual representations…
But McCloskey and Glucksberg (1978) demonstrated that even individuals change their inclusion criteria over time:
- asked participants to make repeated category judgements (is olive a fruit? is chess a sport? etc.) for 22% of borderline cases the participants changed their minds.
therefore… category membership is not binary!
Equality of category members?
point 3. Every member of a category is considered to be an equally representative member of the category as all other members of the category.
McCloskey & Gluckberg (1978) found that category membership decisions could be predicted by typicality ratings:
Rips, shoben & smith (1973) found categorisation decision times could be predicted by typicality. = e.g. people are faster to confirm that robin is a bird than penguin.
Initial claim of the classical view: 1. Concepts are mentally represented as definitions. A definition provides characteristics that are necessary and jointly sufficient for membership of that category.
little harder to test.
An alternative approach - Family Resemblance.
Categories are not defined by necessary or sufficiently features, but by overlapping distributions of features.
‘Members of a category come to be viewed as… typical of the category as a whole in proportion to the extent to which they bear a family resemblance to (have attributes that overlap those of) other members of the category.
Empirical evidence vs the classic view - Rosch and mervis (1975)
Family resemblance
the weighted sum of featural overlap amongst categroy members.
strong correlation between typicality and family resemblance
- the graded typicality structure that we see in the categories is well described by the featural overlap of the category members.
- importantly, the features generated by the participants tended to apply to a small sub-set of the category members. Very few features appeared to apply to ALL of the members. None of the features could be construed as necessary and sufficient.
Graded Category Structure
Example - Blargs
‘these are blargs, they can be described by the following features: body shape, body colour, antannae, number of legs.’
We can use this information to calculate their family resemblance.
‘the more similar an exemplar is to other category members, the higher its family resemblance, and the more typical it is of its category’
The Polymorphous Concept Model
Similar model implemented by Hampton (1979).
- in this case, the representativeness of an exemplar is a function of the degree of overlap between the features associated with the exemplar and the features associated with the category.
Similarity
similarity data can be collected via a number of different procedures:
The contrast model
According to the contrast model the similarity between the exemplars ‘i’ and ‘j’ can be calculated from the features common to the two exemplars, the features of i that are not present in j, and the features of j that are not present in i.
- the family resemblance and the polymorphous concept model are both special cases of the contrast model.
Using similarity to visualise semantic structure
MDS
Category structure.
Multidimensional scaling of similarity data
Abstraction
Prototype view
Under this view, on the basis of experience with category examples, people abstract out the central tendency of a category.
in other words, a category representation consists of a summary of all the examples of the category, called the prototype.