Conformity

Question 1

Conformity

Answer 1

Yielding to group pressure

Question 2

Internalisation

Answer 2

• deep type of conformity
• take majority view as you accept it to be correct
• leads to permanent change even in the absence of the group

Question 3

Identification

Answer 3

• moderate type of conformity
• act in the same way as the group as you value it and want to be apart of the group
• don’t necessarily agree with everything
• take on majority beliefs

Question 4

Compliance

Answer 4

• temporary type of conformity
• outwardly go along with the group
• change in behaviour only lasts as long as the group is monitoring us

Question 5

Informational social influence ( ISI )

Answer 5

• explanation of conformity that says we agree with majority opinions as we believe it’s correct thus we accept it because we want it to be correct
• one person is regarded as the expert

Question 6

Situations that ISI occurs in

Answer 6

• crisis
• new person
• where there is some ambiguity

Question 7

What type of process is ISI ?

Answer 7

Cognitive

Question 8

Normative social influence

Answer 8

Explanation of conformity that states we agree with the opinion of majority

• want to be accepted
• gain social approval
• be liked

Question 9

Process of normative social influence

Answer 9

Emotional

Question 10

Situations where normative social influence will occur

Answer 10

• strangers
  ( where you may feel concerned about rejection )
• stressful situations with a greater need for social support