Conformity

Question 1

types of conformity (3)

Answer 1

• compliance
• identification
• internalisation

Question 2

compliance

Answer 2

change in behaviour but not opinion

Question 3

identification

Answer 3

• change in behaviour and/or opinion in order to identify with a group
• behaviour/opinion may stop if they leave the group

Question 4

internalisation

Answer 4

• permanent change in behaviour and opinion
• will maintain the behaviour/opinion even if they leave the group

Question 5

Factors affecting conformity (5)

Answer 5

• informational social influence
• normative social influence
• individual factors
• situational factors
• cultural factors

Question 6

informational social influence

Answer 6

• when uncertainty leads to a person adopting the behaviour of others
• when we are unsure of what to do, we use others as informational resources because we want to be correct and assume they know better

Question 7

Jennes experiment

Answer 7

• when people were asked to estimate the number of beans in a jar individually, and then were put in groups, people changed their estimate closer to the group answer even though there is no reason to believe the group is more accurate

Question 8

normative social influence

Answer 8

• the ability that others have to influence an individual to conform to social norms
• people have a desire to be accepted
• outwardly conforming, not necessarily internalising

Question 9

Individual factors

Answer 9

• sex
• self esteem
• age
• personality

Question 10

situational factors

Answer 10

• group size
• unanimity
• task difficulty
• knowing people

Question 11

cultural factors

Answer 11

• collectivist
• individualistic