Consumer L1

Question 1

Consumer Psychology

Answer 1

study of human responses to product and service related info and experiences

Question 2

Brand

Answer 2

a category that claims ownership. identifies a good

Question 3

Why do brands matter?

Answer 3

influence our economic decisions, influence our perceptions and cognitions

Question 4

Informational value

Answer 4

heuristic for consumers to reduce risk

Question 5

Categorization

Answer 5

allows consumers to go beyond info given