content analysis

Question 1

what is content analysis

Answer 1

method used to take qualitative dat and convert it into quantitative data using a coding system. e.g. how many times a person sleeps

Question 2

what is used to test a coding system

Answer 2

pilot study, ensures coding units dont overlap

Question 3

what is thematic analysis

Answer 3

this is when themes are found and recognised after coding a set of data, and are idealy more descriptive than coding units

Question 4

what is the adv of thematic analysis

Answer 4

increases the validity of content analysis

Question 5

adv of content analysis

Answer 5

• easy and not time consuming
• allows statistical analysis if needed
• reliable as coding units are not open to interpretation, so are applied by researches the same way over time

Question 6

disadv of content analysis

Answer 6

• causality cannot be established as it only describes the data
• cannot extract any deeper meaning and explanations for the patterns