Content Analysis

Question 1

define content analysis.

Answer 1

this is technique for systematically summarising (anything descriptive) and describing any form of content-written, spoken or visual

Question 2

can you give an example of content analysis?

Answer 2

unstructured observations or respondents answer to unstructured interviews or open questions

Question 3

content analysis involves coding …. and counting how often these …. occur

Answer 3

CATEGORIES

Question 4

content analysis convert q… data in q…. data.

Answer 4

QUALITATIVE / QUANTITATIVE

Question 5

what it the first step of content analysis?

Answer 5

read through and transcribe (write out) what you are analysing

Question 6

what is the second step of content analysis?

Answer 6

develop a list of coding categories

Question 7

what is the third step of

Answer 7

pilot it. make any changes needed

Question 8

how many steps are there in content analysis?

Answer 8

8

Question 9

what is the fourth step in content analysis?

Answer 9

take a sample and tally/count the number of times the categories occur

Question 10

what is the fifth in content analysis?

Answer 10

check the reliability of the content analysis by correlating one researcher scores with others

Question 11

what is the sixth AND seventh step in content analysis?

Answer 11

inter-reliability and test-retest reliability

Question 12

what is the eighth step in content analysis?

Answer 12

ensure there is a strong correlation (+0.8 or more)