Soft HRM
Google - High staff autonomy to boost innovation
Hard HRM
Sports Direct - Bad PR for low wages and working conditions
Poor Environmentally
Heineken - £160,000 on pollution incident
Good Environmentally
IKEA - Only use renewable and Recyclable materials
Poor Ethically
Shein - Questionable Practices, cheap labour
Good Ethically
Ben & Jerry’s - Take positive political stands