Key reasons why MNCs may need controlling:
Political influence
Governments around the world have an uneasy relationship with MNCs
Pressure groups
MNCs have long been the targets of pressure group activity:
Consumer action and social media
Consumers may take action against:
- businesses they consider to be unethical in some ways
- businesses acting irresponsibly
- businesses who use business practices they find unacceptable
Consumer action can also be positive- supporting business with a strong ethical stance and record