Core Analysis Techniques

Question 0

Common ways to segment your data:

Answer 0

By date and time, by device, by marketing channel, by geography, and by customer characteristics.

Question 1

Segmentation

Answer 1

Allows you to isolate and analyze subsets of your data, helps you understand what caused a change to your aggregated data.

Question 2

Context

Answer 2

Helps you understand if your performance is good or bad.

Question 3

External context

Answer 3

Usually comes from industry benchmark data, can help you understand how you perform relative to other similar businesses.

Question 4

Internal context

Answer 4

Helps you set expectations based on your own historical performance, an example would be setting your key performance indicator targets.