Give the core price elasticity LOA (10)
Give the core price inelastic LOA (8)
I
Give the core balance sheet/ liquidity LOA (7)
Give the core purchasing EOS LOA (9)
Give the core marketing EOS LOA (11)
Give the core YED elastic LOA (4)
Give the core YED inelastic LOA (5)
What does price elastic mean?
Customers are sensitive to a change in price
What does price inelastic mean?
Customers are insensitive to a change in price
What factors may affect PED?
-competition
-ethics
-innovation
-publicity
-customer support
-durability
-fashion status
What is the equation for calculating PED?
% change in demand
——————————
% change in price
Give the LOA for price elastic (6)
How do you interpret PED?
-PED is always negative so focus on the numerical value and not the minus sign
- if the PED value is greater than 1, the product is price elastic
-if the PED value is less than 1, the product is price inelastic
Give a LOA for differentiation (6)
Give the equation for calculating YED
% change in quantity demand
——————————————
% change in income
How do you remember the calculation for PED?
Ducks in a pond
How do you remember the calculation for YED?
Ducks on ice
Give the LOA for luxury goods (7)
Give the LOA for normal goods (6)
Give the LOA for inferior goods (5)
Give the LOA for the benefit of spreading risk (8)
Give the LOA for a drawback of spreading risk (8)
What are economies of scale?
The reduction in average costs as the output rises
How do you work out unit fixed costs?
Total fixed cost
———————— = unit fixed costs
Number of units