Ads Manager Metrics > Creative Testing (View Content) > Flashcards
Click Through Rate (CTR)
≥ 7-9%
Cost per 1000 Impressions (CPM)
≤ $4-6
Cost per Unique Link Click (CPULC)
≤ $0.08
Average Video Play Time
9-12 Seconds
Cost Per Click (CPC)
≤ $0.06