Credibility

Question 1

Definition

Answer 1

Credibility is characterized as a speaker’s competence (knowledge of his/her subject matter) and character (trustworthiness and goodwill towards his/her audience). A speaker’s credibility can be a moving target as it can vary from audience to audience, and it can even change within one speech

Question 2

How to build speaker credibility

Answer 2

1. Explain to your audience why you are qualified to speak on the topic. Provide your own personal experience with your topic, if relevant. Demonstrate that you have done sufficient research on the topic to speak about it with authority.
2. Establish common ground with your audience. Identify with your audience and show them how the case you are making is consistent with their values and beliefs.
3. Deliver your speech fluently, expressively, and with confidence. If you speak with conviction and communicate you care about both your speech topic and your audience, you are more likely to be successful