Credibility

Question 1

Define credibility

Answer 1

The believability of a claim or its source

Extraordinary claims require extraordinary evidence

Question 2

What is “obedience to authority”

Answer 2

Tendency to go along with an authority even against our better judgement

Question 3

Define scientific credibility

Answer 3

The extent to which science in general is recognised as a source of reliable information about the world

Question 4

Define replicability

Answer 4

Research is replicable when others can repeat it and get the same results

Question 5

What are the two basic functions of advertisements

Answer 5

To inform and to motivate

Question 6

What are the two broad types of advertisements

Answer 6

1. Those that offer reasons - (needs met, fears eliminated)
2. Those that do not offer reasons - 3 categories
   a. Those that bring out feelings in us
   b. Those that depict the product being used by people we admire or relate to
   c. Those that depict products being used in situations we’d like to find ourselves

Question 7

Name 2 basic types of online sources

Answer 7

1. Commercial and institutional sites (news magazine, news organisations and government institutions)
2. Individual and group sites (everything else)

Question 8

CRAAP Test is a mnemonic to help you remember the following evaluation criteria

Answer 8

C. Currency
R. Relevancy
A. Accuracy
A. Authority
P. Purpose