What does it mean to look?
Looking can be ____ and ______
Constricted and controlled, it can be used to manipulate ideas and beliefs, but it can also be used to affirm one’s own subjectivity
Photographs may be personal but they are also always ______
potentially public
What is one of the aims of cultural studies?
to provide viewers, citizens, and consumers with the tools to gain a better understanding of how we are produced as social subjects through the cultural practices that make up our lives
Visual Culture is…
maded between individuals and the artifacts, images, technologies and texts created by themselves and others
We engage in practices of looking to…
communicate, influence, maneuver through the world and make sense of our lives
Representation refers to…
the use of language, marks, and images to create meaning about the world around us
Vision refers to…
the physical capacity to see
The concept of visuality refers to….
the ways that vision is shaped through social context and interaction
Punctum is….
Studium is…
The denotative meaning of an image is
its literal and explicit meanings
The connotative meaning of an image is
the underlying message or feelings and can change over time with shifts in social context
Myths tend to give us answers to questions we ….
haven’t answered yet (kind dof stands in place till we figure it out)
The signifier is
an image, sound, or written word
The signified is
the meaning but varies amongst people
Ideology is…
The most powerful aspect of ideologies is….
that they appear to be natural or given
What is an icon?
An icon is an image that refers to something outside of its individual components, something or someone that has great symbolic meaning for many people
Semiotics is the study of
signs
What are the three kinds of signs?
Meaning production involves at least three elements besides the image itself and its producer…
A viewer is
a person who looks at stuff
An audience is
a group of lookers/listeners