Customer Care

Question 1

What are some of the measures for evaluating customer service? (4)

Answer 1

• Surveys: Can be conducted in person, online or over the phone and get the customers direct opinions.
• Mystery Shopper: Gives an insight into the customers perspective.
• Focus groups: Made up of volunteers from the customer base to answer the companies questions.
• Suggestion boxes: allows for both customers and employees to have an input.