Customer Phases Flashcards by Talia Garland

Q

Prospects

A

in target marked, but not yet customers

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Q

Responders

A

Prospects who have established some interest

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Q

New Customer

A

Responders who have made a commitment

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Q

Established Customer

A

New customers who return

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Q

Former Customer

A

Those who have left, either voluntarily or forced

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