What do customers want?
Promised work done quickly without excuses.
How to handle complaints?
Respond, listen, inspect, communicate, plan, follow-up
What are TQM themes?
Quality managed top-down, customer focus, process design, improvement.
What do customers not want?
Excuses, defensiveness, being ignored, unclear communication.
Why is quick response important?
Frustrated customers become lost customers and bad reviews.
How do you build trust with customers?
Solve problems, over-deliver, admit mistakes, follow through always.