1
Q
What are internal sources of secondary data?
A
- Sales figures
- Number of enquiries
- Operational data e.g. stock levels
- Customer feedback
- Advertising spend
- Customer complaints records
- Effectiveness data from promotional 2campaigns
- Previous marketing research reports
- Personnel
2
Q
What are external sources of secondary data?
A
- Directories
- Government statistics
- Published marketing research reports
- News/Media sources
- Trade and industry sources
- Competitor data
- Online information sources
- User Generated Media (UGM) - Social media feeds and blogs
- External databases
Marketing degree
flashcards
Decks in class (26)
# Cards
-
Types of marketing41
-
Leadership styles15
-
Management styles16
-
Definitions62
-
Competitive advantage12
-
Digital world16
-
Marketing environments24
-
Strategy38
-
Marketing plan16
-
Auditing19
-
Brand valuation methods7
-
Analysis14
-
Branding25
-
Budget18
-
Tactics1
-
Metrics11
-
Project management23
-
Consumer behaviour5
-
Innovation20
-
Data2
-
Partnership sourcing10
-
Innovation1
-
Marketing communications21
-
Digital marketing4
-
Routes to market9
-
Data Analytics5
