What is quantitative data collection
Produce large quantities of statistical data, looking for patterns, trends and correlations
Examples of quantitative methods
Social surveys- structured interviews, questionnaires
Experiments- laboratory, field
Official statistics- secondary data
What is qualitative data collection
In- depth understating methods producing “quality” ( highly valid) data
Examples of qualitative methods
Participant observation- overt+ covert
Non participant observation
Unstructured interviews
Expressive documents- secondary data