What is Documenting and Recording
Using either written or archived materials (reports, logs, files).
What are Focus Groups
Small group discussions led by a facilitator to gather opinions and insights (qualititive data)
What is Observing
Watching and recording people’s activity, progress, or behaviors in real-world settings.
What are Interviews
Asking questions directly, either one-to-one, to get detailed information.
What is Social Media Tracking
Monitoring and collecting data from platforms to track trends, opinions, and engagement.
What is Transaction Tracking
Recording sales, payments, or digital transactions to analyze activity patterns.
What are Questions and Surveys
Using questionnaires to gather data from larger groups quickly.
What is Verbal Histories
Collecting spoken accounts of past events or experiences for qualitative insight.