what is primary data?
what would collecting primary data involve?
what is a strength of primary data?
data collection is designed so it fits purpose of study
what is a limitation of primary data?
time-consuming and expensive
what are the 2 types of primary and secondary data?
quantitative and qualitative data
what is secondary data?
data was collected for a purpose other than the current study
what can secondary data include?
what are the strengths of secondary data?
what is a limitation of secondary data?
data may not exactly meet needs of the study
what is quantitative data?
numerical data
what is qualitative data?
non-numerical data
(open questions, interviews etc.)
what are descriptive statistics?
what is the nominal level of measurement?
data can be placed or counted into different categories
what is the ordinal level of measurement?
what is the interval level of measurement?
what is the ratio level of measurement?
like interval data but has a genuine zero point
what are the measures of central tendency?
mean, median, mode
what is the mean, median and mode?
mean - arithmetic average
median - middle value when numbers are in order
mode - most common value
what are the advantages of using the mode?
what are the disadvantages of using the mode?
what are the advantages of using the median?
what are the disadvantages of using the median?
what are the advantages of using the mean?
most powerful measure of central tendency
what are the disadvantages of using the mean?