Nominal
Categorical data, classifies into numbers, letters, or text strings
Qualitative-no mathematical operations can be performed only equality or inequality can be determined
Ordinal
Rank, Least to most or most to least. Weakly quantitative
Magnitude of difference is unknown
Interval
Numerical scales in which intervals are known and have the same interpretation throughout
Ratio
Same as interval, but magnitude of distance is absolute, with a known and meaning starting point of zero such as kelvin degree, quantitative- permits most sophisticated statistical tests, more common than interval data