Data Samples
Population
Sample
Sample Frame - source material what we use to draw our samples from
Why Sample?
Practicality
Time
Costs
Errors
Testing
How do you go about and do this sampling?
Sample Design
4 Main Sample Designs
Random Sampling - anyone can be selected everyone has an equal chance, no bias
Quota Sampling - set a limit of people your talking to
Stratified Sampling - Comes from strata which mean different layer for example you could layer it by year of study, so you can strata it by different layers
Clustered Sampling - looking at the individuals groups, looking at questionnaires, interviews
Data Collection Method
Data Reliability