What is Intellectual Property according to WIPO?
Creations of the mind (inventions, literary and artistic works, designs, symbols, names, images used in commerce).
What are the two main categories of IP?
Industrial property & literary and artistic property (copyright and related rights).
Why is IP essential for businesses?
It secures competitive advantages, generates revenue, reduces risk, and attracts investors.
What do Intellectual Property Rights allow creators to do?
Benefit financially and control the use of their creations.