social contagion
imitative behavior involving the spread of actions, emotions, and ideas. tendency to imitative behavior –> individuals goes along with the group to do something they usually wouldn’t do.
deindividuation
reduction in person identity and erosion of the sense of personal responsibility when one is part of a group
group think
the impaired group decision making that occurs when making the right decision is less important than maintaining group harmony
cognitive dissonance
individuals psychological discomfort (dissonance) caused by having two inconsistent thought. what we believe/ value system and what we do are two separate things