value judgement
an assessment of something as good or bad in terms of one’s standards or priorities.
bais
inclination or prejudice for or against one person or group, especially in a way considered to be unfair.
vested interest
a personal reason for involvement in an undertaking or situation, especially an expectation of financial or other gain.
primary and secondary source
Primary sources function as the main object of analysis in a research study, whereas secondary resources are used to describe, interpret, generalize, or synthesize primary sources