Definitions Flashcards

To have a better understanding on what specific titles and labels mean (61 cards)

1
Q

What is MARKETING?

A
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2
Q

Sugging

A
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3
Q

frugging

A
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4
Q

customer service

A
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5
Q

marketing research

A
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6
Q

marketing operations

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7
Q

public relations

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8
Q

fixed costs

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9
Q

insurance

A
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10
Q

shipping costs

A
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11
Q

sales commissions

A
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12
Q

cost of goods sold

A
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13
Q

types of promotion

A
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14
Q

secondary product

A
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15
Q

primary product

A
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16
Q

institutional public service

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17
Q

institutional public relation

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18
Q

types of warranty

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19
Q
A
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20
Q

what are the step of a marketing planning process & what is developed

A
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21
Q

penetration pricing

A
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22
Q

slotting allowance

A
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23
Q

what are growing trends

A
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24
Q

sales person and what do they do

A
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25
what is the business cycle?
26
instruction manual
27
formal report
28
business plan
29
exchange rate
30
financial records ex. accounts receivable
31
data mining
32
net worth
33
adveratising (is it expensize)
34
publicity (is it expensize)
35
personal selling (is it expensize)
36
sales promotion (is it expensize)
37
stratigic planning
3-5 years
38
types of marketing
39
credit union
40
internet bank
41
commercial bank
42
investment bank
43
sales voice
44
trade journal
45
public financial data
46
producer
47
retailer
48
wholesaler
49
agent
50
channel management
51
joint venture
52
partnerships
53
franchise
54
internal feedback
55
external feedback
56
lead manufacturer
57
judgement sampling
58
referral sampling
59
simple random sampling
60
systematic random sampling
61