Definitions: Assets
Resources used or owned by a business, such as cash, stock, machinery, tools and equipment
Definitions: Balance of trade (or visible balance)
difference between visible exports and visible imports
Definitions: Bank overdraft
agreement with a bank where a business spends more money than it has in its account (up to an agreed limit)
Definitions: Capital employed
amount of money invested in a business
Definitions: Cash flow forecast
prediction of all expected receipts and expenses of a business over a future time period, which shows the expected cash balance at the end of each month
Definitions: Current assets
assets likely to be changed into cash within a year
Definitions: Current liabilities
debts that have to be repaid within a year
Definitions: Debenture
long-term security yielding a fixed rate of interest, issued by a company and secured against assets
Definitions: Gross Profit
sales revenue less cost of sales
Definitions: Net assets
value of all assets less the value of all liabilities: total at the bottom of the first part of the balance sheet
Definitions: Above-the-line promotion
placing adverts using the media
Definitions: Below-the-line promotion
any promotion that does not involve
using the media
Definitions: Boston matrix
2x2 matrix that describes products according to the market share they enjoy and whether the market has any potential
for growth
Definitions: Break-even point
level of output where total costs and total revenue are exactly the same: neither a profit nor a loss is made
Definitions: Consumer panels
groups of customers are asked for feedback about products over a set period
Definitions: Market research
collection, presentation and analysis of information relating to the marketing and consumption of goods and services
Definitions: Mass market
very large markets in which products with mass appeal are marketed
Definitions: Niche market
smaller market, usually within a large market or industry
Definitions: Penetration pricing
setting a low price to start with in order to get established in the market; price may be raised once established
Definitions: Job Production
Job production is when a product is made individually to meet a specific customer’s requirements. Each item is unique and produced from start to finish before the next job begins
Definitions: Batch production
Batch production is when a group of identical products is made together in stages before moving on to the next batch. It allows some customization but in larger quantities than job production
Definitions: Flow Production
Flow production is the continuous production of identical products on an assembly line. Each product moves through an assembly line / sequence of operations without interruption.
Definitions: Just-in-time (JIT)
Just-in-time production is when materials and components are delivered exactly when needed in the production process, reducing the need for storage and inventory costs.
Definitions: Outsourcing
contracting out of work that might otherwise have been performed within the organisation to other businesses