What is Artificial Intelligence (AI)?
Computer systems capable of performing tasks that normally require human intelligence, such as learning, reasoning, prediction, and decision-making.
What is AI in a business context?
The use of AI technologies to automate processes, analyse data, improve decision-making, and create new business models.
What is automation in business?
The use of technology to perform tasks with minimal human involvement, increasing efficiency and reducing costs.
What is a data-driven business model?
A model where decisions and strategies are primarily based on data analysis rather than intuition.
What is social media marketing?
The use of social media platforms to promote brands, engage customers, and communicate marketing messages.
What are digital platforms?
Online systems that connect users, businesses, and content, such as social media networks and e-commerce sites.
What is algorithmic personalisation?
The use of algorithms to tailor content, advertisements, or recommendations based on user data and behaviour.
What is reputational risk?
The potential harm to a business’s image or trust caused by negative publicity or controversy.
What is misinformation?
False or misleading information that is spread unintentionally.
What is an echo chamber?
A digital environment where individuals are mainly exposed to information that reinforces their existing beliefs.
Why does misinformation spread quickly online?
Algorithms prioritise engaging content, and false information often provokes stronger emotional reactions.
What is the Metaverse?
A shared virtual environment that combines digital and physical experiences through technologies like VR, AR, and avatars.
What is the pay-to-earn model?
A system where users earn real-world value, often cryptocurrency, by participating in virtual or gaming environments.
What are virtual goods?
Digital products such as skins, NFTs, or virtual clothing that users purchase within digital environments.
What is digital inequality?
Unequal access to digital technologies and online opportunities.
What are ethics in AI?
Moral principles guiding the responsible design and use of AI systems
What is algorithmic bias?
When AI systems produce unfair outcomes due to biased training data or design.
What is transparency in AI?
The ability to understand how and why an AI system makes decisions.
What is data privacy?
The protection of personal data from misuse, unauthorised access, or exploitation.
What is accountability in AI?
Ensuring humans or organisations are responsible for AI decisions and outcomes.
What is regulation in the digital economy?
Rules and laws designed to control how digital technologies, data, and platforms are used.
What is consumer trust?
The confidence consumers have that businesses will act honestly and responsibly.
