1
Q
service process design
A
describes the procedures to be followed in service delivery
2
Q
Service blueprint
A
A pictorial map of the essential components of the service performance, including the front office and back office elements
3
Q
The four senses
A
The visual dimension, the sound dimension, the smell dimension, the tactile dimension
Marketing Audit
flashcards
Decks in class (10)
# Cards
