Marketing to children?
Kids are growing up quicker - exploit natural yearn to play grown-up
‘Gotta catch ‘em all’ - urge to collect things (Pokemon cards)
Culture of cool - child’s need to be accepted
Industrialisation?
This changed production so that products originally for the rich could be affordable for ordinary people.
Work that was originally time consuming was replaced by machine work.
Throw-away society?
As the standard of living improved, people demanded more new products to spend on. The continual stream of new products resulted in our throw-away society
Obsolescence?
People buy the ‘latest’ version even though the old one functions perfectly well
Increased precision required for manufacture
Harder/unlikely to be repaired
Built in obsolescence?
Designing products that wear out due to:
-Technological - new features to stay ahead of competition (iPhone)
Occurs mostly in: Computers, Mobile phones, MP 3/4 players because of…
• Introducing technologically updated products/software.
• Advances in technology.
• Smaller components.
• More powerful components.
• New materials.
-Postponed - launching product that doesn’t have the latest technology
-Physical - design/flaws of product determine lifespan (disposable and consumable items - toothbrush, ink cartridge)
Design a product with limited lifespan.
Occurs mostly in things like, toys, biros ink cartridges, lightbulbs because of…
• Product biodegrades after a time.
• Throw away items.
• Limited durability of product.
-Style - changes in fashion/style make product seem out of date (Memphis style)
Occurs mostly in: Fashion and motor cars because of…
• Updating the style of a product.
• Fashion changes yearly.
• Design/colour changes.
• Update shapes in cars.
• Outdated/updated fashion/out of fashion.
Benefits:
• Manufacturer must make new/latest/best, products/designs available/keep ahead of competition
• Allows the consumer to keep up to date/in fashion/follow trends/be cool, have latest/newest technology
• Companies are in greater competition to deliver new products
• Consumers have a wider choice
• Designs can become more innovative
• As products are upgraded the second-hand market thrives
Mass production on employment?
Craftsmen replaced with low skilled workers (low wages) Highly automated (fewer workers required)
New industrial age?
20th century developments:
Materials - metal alloys, composites, polymers
Manufacturing technologies - injection moulding
Lifestyle
Technology - computers
CIM?
Computer Integrated Manufacture
Computers in development/manufacture?
CIM revolutionised modern manufacturing
Information can be transferred digitally and quickly
…
Miniaturisation?
Products have reduced in size and increased in functionality because:
-advanced integrated circuits (microprocessors) - allow more circuitry on one chip = more power/functionality
-advanced battery technology - lithium-ion rechargeable batteries lots of energy in smaller cells
-advanced LCDs - colour screens that are thinner, brighter and more energy efficient
Reduced unit cost
More functions
Smart glass?
Changes property when voltage applied (transparent to translucent)
Smart glass - ADVANTAGES?
Privacy
Shade from UV rays
Controls heat exchange through window
Smart glass - DISADVANTAGES?
Expensive set up
Require constant supply of electricity
Slow to change
Shape memory alloys?
Deformed structure returns to original (Dental braces)
Shape memory alloys - ADVANTAGES?
Lightweight
Durable
Really flexible without damaging it
Recovers original shape
Shape memory alloys - DISADVANTAGES?
Expensive
Thermochromic pigments?
Change colour according to HEAT
Thermochromic pigments - ADVANTAGES?
Aesthetic appeal
Visual indication of temperature
Safety feature
Thermochromic pigments - DISADVANTAGES?
Limited colours
Not very accurate
Smart fluid?
Viscosity of fluid changes due to metallic elements when metallic field is applied (e.g. altering car suspension)
Smart fluid - ADVANTAGES?
Improve car handling - adapts to road
Faster control
Smart fluid - DISADVANTAGES?
More expensive
Global marketplace?
Products sold around the world
Need to be altered for different cultures
Design teams employed who know the market better
Offshore manufacturing?
Companies bring individual expertise from other countries to develop products for different markets
Headquarters of some big companies now located in developing countries
Design data can be sent to another country for manufacturing (cheaper in China)
Unemployment in developed countries
More dependent on unskilled workers