Design Mix

Question 1

Design Mix definition

Answer 1

the 3 fundamental elements of a product’s design that must be taken into account during the research and development stage

Question 2

what does the design mix consist of

Answer 2

Aesthetics

Cost

Function

Question 3

Aesthetics

Answer 3

does it fit the segment (target market)

appearance of product

packaging

Question 4

function

Answer 4

does it do what it’s supposed to do (eg bottle hold water)

is the USP better than rivals

extra feutures (eg recyclable)

Question 5

cost

Answer 5

raw materials used

intended price should be higher than variable cost per unit

intended price figured out by doing market research regarding PED and demand

Question 6

what stage of the product life cycle is the design mix in

Answer 6

research and development stage

Question 7

what are some things that may cause changes in the elements of the design mix to reflect social trends?

Answer 7

concern over recourse depletion ( designing for waste minimisation, re-use and recycling)

Ethical sourcing