Purposes of a business plan
To set objectives
Guide the entrepreneur towards actions needed to meet objectives
Outside lenders to invest capital in business by demonstrating why it’ll succeed
To help in the running of the business
To encourage entrepreneurs to plan ahead
Sources of information and guidance for a business
Accountants Bank managers Business link Prince's Trust and PRIME Local enterprise agencies Chambers of commerce Trade associations
Business plan definition
A report describing the marketing strategy, operational issues and financial implications of a business start-up