Internal crowdsourcing
Allows employees to interact with coworkers from other locations, suggest new ideas and directions to management
Internal crowds less diverse than external - less likely to suggest radical ideas
More localised knowledge
External crowdsourcing
Outsiders to interact and come up with new ideas
Issues with external crowdsourcing
Seven barriers to participation, collaboration and implementation
Removing barriers
Keep focus on innovation - focus on long term opp.
Give slack time
Anonymous participation - feel safe
Company experts not exert influence too heavily
Collaborative process - sharing of knowledge
Platforms that facilitate shared development and evolution of ideas
Transparent about plans for follow-up