1
Q
CPM (cost per thousand) formula
A
(cost/imps) x 1000
2
Q
Cost formula (CPM)
A
CPM x (imps/1000)
3
Q
Imps formula (CPM)
A
(cost/CPM) x 1000
4
Q
eCPM formula
A
(total cost/served imps) x 1000
5
Q
CPC formula
A
cost/clicks
6
Q
CTR (click through rate) % formula
A
(clicks/imps) x 1000
7
Q
CPA (cost per action) formula
A
cost/actions
8
Q
CPCV (cost per completed view) formula
A
cost/completed views
9
Q
cost per install
A
cost/number of installs
10
Q
CPE formula
A
cost/engagement
11
Q
conversion rate formula
A
(conversion/clicks) x 100
12
Q
engagement rate % formula
A
(engagement/imps) x 1000
