what is digital marketing?
use of online platforms and technologies to promote and sell products and services
what does digital marketing include?
- search engines
- website
- social media
- online ad
advantages of digital marketing
- cost-effective
- global reach
- measurable results
types of digital marketing
- seo
- sem
- content marketing
- email marketing
- mobile marketing
- influencer marketing
- social media marketing
types of digital media
- owned media
- paid media
- earned media
what is owned media?
controlled by brand, like wesbite
what is paid media?
requires financial investment, like ads
what is earned media?
built on trust and positive experience, like customer reviews
what is social media?
platforms enabling users to create, share, and interact with content
benefits of social media
- cost-effective
- dynamic communication
- real-time customer management
- user-generated content
what are thought-sharing sites?
platforms for sharing insights or expertise
types of thought-sharing sites
- blogs
- microblogs
types of blogs
- corporate blog
- professional blog
- personal blog
what are blogs?
digital journals or articles written to share ideas, insights, or
stories.
what are corporate blogs used for?
used for business growth and marketing
what are professional blogs used for?
building individual or team credibility
what are personal blogs for?
self-expression and connecting on another level
define the 4E framework?
outlines the primary goals of
marketing communication.
how is the 4E framework important?
guide how brands interact with their target audiences to drive interest, loyalty, and action
what are the 4E frameworks?
- excite the customer
- educate the customer
- experience the product
- engage the customer
how can they excite the customer?
capture attention with offers
impacts of exciting the customer
increased engagement, conversion rate, and loyalty
how can they educate the customer?
communicate the value proposition
how can they experience the product?
through trials and ar and tutorials
