1
Q
The ____ of channels has contributed to ______ audience _____
A
proliferation
increasing
segmentation
2
Q
what is vertical integration
A
when a media company owns different businesses in the same chain of production and distribution
3
Q
Why are SVODs so successful?
A
- competitive advantage
- access to higher funding and budgets
- flood the market
4
Q
how did SVODs affect network tv?
A
traditional pay tv couldn’t complete with low costs of SVODs
general crisis of cable and satellite subscriptions
smaller broadcasters chase drama
inflation
