Disruption Effect

Question 1

What is ‘Secondary Option’ effect?

Answer 1

The secondary option effect is when a new and unexpected option becomes highly successful due to the unavailability or removal of a previously preferred option.

Question 2

What is the “secondary success effect”?

Answer 2

The secondary success effect is when a new and unexpected option becomes highly successful because of the unavailability or removal of the previously preferred option.

Question 3

What is the concept of ‘disruption’ in the market?

Answer 3

The concept of disruption in the market is when an unforeseen product or service gains popularity because it fills a gap left by the withdrawal or failure of an established competitor