Institutional context
directed by critically acclaimed dougal wilson
award winner
John Lewis, basement Jaxx, Coldplay
Cultural context
Social context
in the context of 1950s Britain
post war period, many migrants from carribean, India and Pakistan. created a more ethically diverse population. however 1950s, white middle-class were hegemonic.
ML: mise-en-scene
-puppets, reflect the public, on strings controlled by those in power and the upper class. Dizzee doesn’t have these strings which shows his liberation as a result of his hard work. breaking down those stereotypes
ML: cinematography and editing
Wide-shot, shows juxtaposition between Dizzee and female
woman lip sinc ‘happy talk’, she doesn’t feel the w.c struggle and has the power to avoid these issues.
ML: Jump cut
jump cut at the end of the video
worried face as she fears DIzzee may escape the box and cause disruption to the social hierarchy
ML: two worlds
1st world:
1950s living room, stripped wall paper, flowery brown curtains, grand piano. females costume, lilac jacket with a broach
2nd world:
idea of PM society and dizzees world, off license and night club, police, oppression in different ways
shows class differences and experience of different societies
Representation: female
1950s white, middle-aged woman
fulfils a matriarchal role and uses a patronising tone
humour as the video progresses and her disapproval or of dizzee and his actions
reflects British reserve, doesn’t like invasion of space
Representation: Dizzee
challenges authority, stereotypical youth
worked hard, no strings
hoodie
youth, football, break dancing, less deviant behaviour, role model
pos rep challenges negative stereotypes